Four'N Twenty & Philadelphia 76ers
Four'N Twenty & Phildelphia 76ers in historic partnership
ANOTHER historic, culturally significant Australian moment in US sport has arrived: the meat pie has made it to the NBA.
In case you need further proof of ‘the Ben Simmons effect’ following his truly stunning start to NBA life, it came in the form of an unprecedented announcement on Tuesday.
Four’N Twenty pies have signed a multi-year sponsorship with the 76ers in what the team describes as its first ever international corporate arrangement.
As part of the deal, meat pies will be sold at Philadelphia's home games at Wells Fargo Arena with some US media reporting it could even do the unthinkable: topple the cheesesteak as Philadelphians’ game meal of choice. “Philadelphia is home to the cheesesteak but that may soon change,” CBS Philly reported.
“The Philadelphia 76ers will now be selling Australia’s national dish — the beef pie. “The flaky pastry is filled with beef and a gravy, and is considered the “Australian cheesesteak.” Ah, we guess so... but either way this is a hugely significant deal for both parties and a further reflection of the impact the team’s Aussie connection — including coach Brett Brown. Simmons continues to surpass lofty expectations in his rookie season and is quickly establishing himself as one of the best players in the NBA. To celebrate the partnership, Simmons and Brown will host an “Australian Heritage Night” in the lead-up to Australia Day next year.