Two new senior managers have joined Patties Foods' business - Bethaney George, General Manager, In-Home; and Stuart Smyth, General Manager, Marketing & Innovation.
Bethaney George is a results-oriented, entrepreneurial manager with extensive FMCG sales experience for companies such as Sanofi, Wrigley, Independent Distillers, Unilever and Campbell’s. At Sanofi, Bethaney was responsible for launching new categories within Coles, distribution of all NPD lines and developing new strategy account plans for Coles, Woolworths and Metcash.
Stuart Smyth is a high-energy, hands-on marketer who joins Patties Foods from Lavazza, where he was National Marketing Manager, responsible for all marketing activity across both the retail and foodservice channels for the market-leading coffee brand. Stuart’s marketing career includes senior brand and category management positions with Schweppes Australia and 7-Eleven.Stuart will manage Patties Food’s brand strategy development, advertising and innovation programs for all our key brands. He will also personally manage the marketing and activation activities for our icon FOUR’N TWENTY brand.
Both Bethaney and Stuart will report directly to the MD & CEO, Steven Chaur.